Giving Tuesday, Less is More

BELDON BEAUTY LEAVES BLACK FRIDAY BEHIND AND INVITES YOU TO CONSUME CONSCIOUSLY BY CELEBRATING GIVING TUESDAY

In contrast to the express consumerism fostered by 'Black Friday', at Beldon we defend 'less is more' and smart and socially responsible purchasing, always through a personalized diagnosis.

On the fourth Friday of November, and for the past 12 years, our country joins the so-called 'black friday' and unleashes its consumer fever for 24 hours.

The discounts offered in street shops, large chains and online platforms kick off Christmas shopping.

And under that endearing excuse - and the savings that these purchases, theoretically obligatory sooner or later, represent - consumers soothe their consciences.

Like Halloween, Santa Claus, and so many other traditions, we have to "blame" the Americans. The day chosen to celebrate it is no coincidence and always coincides with the day after Thanksgiving. Since the 1960s, in the city of Philadelphia, merchants offered discounts, but the term "Black Friday" originated on November 19, 1975, and it was the New York Times that first used this name to refer to the chaos that ensued in traffic and on sidewalks due to the discounts. By then, "Black Friday" had already spread throughout the country.

And in Spain? It was Apple that decided to import this tradition in 2010. Currently, electronic devices and fashion and beauty products are generating the most interest.

At Beldon, we can't entirely agree with this long-awaited day. When personalized diagnosis is the norm, impulsive or 'emotional' buying doesn't usually work. Buying a dress on impulse isn't risky, but doing so with a cream that will be in contact with our skin for two months can have consequences if it's not the most suitable one.

GIVING TUESDAY, THE SUSTAINABLE ALTERNATIVE TO BLACK FRIDAY

Staying true to its principles, Beldon has launched the 'Less is More' campaign, framing it within the context of 'Giving Tuesday'. This generous Tuesday emerged a few years ago as a counter-offensive to 'Black Friday'. It's a global, non-profit movement that promotes solidarity among individuals, organizations, and businesses. The goal is to share and advocate for a responsible, conscious, and sustainable way of consuming.

IN BELDON, LESS IS MORE

It doesn't have to be 'Giving Tuesday' to receive this service. Beldon has offered this service since its opening; its beauty services are comprehensive and it always places special emphasis on personalizing its treatments.

With the launch of the 'Less is More' campaign, Beldon is distancing itself from 'Black Friday' and promoting conscious consumption to encourage social and environmental responsibility. As a demonstration of this commitment, it is joining 'Giving Tuesday' with a well-developed plan: on November 29th, a portion of the profits from the Medik8 line sold online will be donated to the AEDV's Healthy Skin Foundation, a non-profit organization founded in 2007 by the Spanish Academy of Dermatology and Venereology to improve skin health.

At Beldon, we also know how to do it, and it's our main objective. Our free facial and body analysis proves it.

FREE PERSONALIZED DIAGNOSIS IN MADRID

Our motto, 'not everything is for everyone,' couldn't allow for any other way of working. … a good , personalized diagnosis of your needs and skin type is the bare minimum that should be required before requesting a salon treatment or purchasing a particular cream.

It seems obvious, but Beldon Beauty is one of the few beauty centers that perform this before starting or prescribing any treatment without billing it separately.

Our free facial and body diagnosis is a treatment in itself and is listed as such in our protocol menu.

It is essential that we – and each client – ​​understand the condition of each skin – and its needs – before inviting them to try treatments that, if they are not formulated 100% to meet their needs, we know will not work and they will not want to repeat them.

FREE FACIAL DIAGNOSIS IN MADRID

Forget the classic classification of oily, combination, or dry skin. Many beauty salons still rely on it, but there are countless factors that only a personalized diagnosis can define. Sensitivity is another factor that must be considered for each skin type, and at Beldon, we prefer to use terms like 'dry, sensitive, and photo-aged skin,' for example.

To arrive at these definitions, we not only rely on the experience of our experts – who could diagnose without margin of error with just a glance and a light skin palpation – but we also have precise and objective tools with which to develop the best diagnosis.

We know that the success of any treatment depends on an honest diagnosis, which consists of identifying, through a prior examination, the indicators that determine the type of cosmetic needs or aesthetic treatments that can help our clients achieve their goals and be able to offer a 100% personalized program.

Biological age, external damage, sensitivity, the skin's own physiology, lifestyle habits, place of residence, hours spent outdoors or in front of a computer, cosmetic preferences, and desired results are among the parameters. But it's also necessary to technically measure aspects such as skin elasticity, hydration levels, wrinkle depth, and to anticipate the blemishes lurking in the dermis, struggling to surface.

Only after evaluating all of this will we be prepared to recommend the most suitable facial protocol from all those that are part of our treatment and cosmetic menu.

FREE BODY DIAGNOSIS IN MADRID

This is equally important, especially when we're talking about body treatments focused on combating cellulite or reshaping the figure. It's essential to know the type of fat, its origin, the condition of each client's circulatory system, and whether it's accompanied by sagging skin or fluid retention.

Knowing their habits, diet, or state of health and mood also gives us information that provides added value.

FREE ONLINE DIAGNOSIS FOR ALL OF SPAIN

Beldon also offers an absolutely clear and effective Online Advice service to ensure you make the right purchase, even if you can't visit the store.

If you want to find the perfect products to suit your needs or update your skincare routine, the team of experts at Beldon Beauty is happy to help.

Our personalized online consultations are completely free, last about 30 minutes, and during that time, our experts will help you identify the condition of your skin at that moment and make the right recommendations.

The best part is that we adapt to you and can be done via WhatsApp, Zoom, phone call or email.

Are you still undecided between getting carried away by 'black friday' and buying the most discounted treatment or finding the cream of your dreams?