Alejandra De Rojas

“Christmas is about enjoying time surrounded by family”

Who is Alejandra de Rojas?

Up close, Alejandra is a warm and approachable woman who feels equally at home in the countryside, among bales of oats, as she does at any formal party. Pragmatic and practical, she demonstrates unwavering commitment to everything she sets her mind to. Loyal to her closest friends, whom she can count on her fingers, Alejandra cherishes family above all else. Her greatest passion is animals, and being in nature serves as a form of meditation for her. Her son, Pepe, is her greatest achievement, and she strives every day to help him become the best version of himself.

- What does Christmas mean to you?

Christmas is a very special date on the calendar. I think that nowadays we've lost its true meaning, turning this time of year into something more banal. That's why I try not to fall into that more superficial side by reviving old traditions. Since I don't have parents, these days have a great sentimental weight for me, which I compensate for by watching...

Pepe setting up the Nativity scene, decorating the Christmas tree, or writing our letters to the Three Wise Men together. On those days, I enjoy cooking surrounded by my family and all those who make me happy. Christmas awakens good intentions and even better feelings. I hope we can maintain them all year round.

“Christmas awakens good intentions and even better feelings. Let's hope we can maintain them throughout the year.”

- What gifts would you give Beldon to surprise them with? And which one would you be most excited to receive?

I would definitely give a facial treatment as a gift, ideal for preparing the skin to celebrate these holidays, or a box of Beldon products with my favorites.

Gift of Facial Treatment

I would like to receive beauty treatments, a Biologique Recherche cleansing cream, the Barbara Sturm serum or the Medik8 eye contour cream.